Annual Report 2022

A new layout and design based on the new branding program of 2022

The 2022 Annual Report was the first production where the consequences of the new branding program became visible. The annual report has a new visual and verbal identity with an editorial design that helps to highlight and shed light on important messages from Gjensidige. The communication concept "Nobody knows the day better" creates a common thread throughout the report.

Download the reports her: Rapporter og presentasjoner – Gjensidige.com

Date:
September 2022 – February 2023

Client:
Gjensidige Forsikring ASA
Jostein Amdal, CFO
Berit Nilsen, Executive Vice President People, Strategy and Communication

Industry:
Finance/ Incurance and pension

Project group:

  • Christian Haraldsen, Chief editor

  • Monika Asakskogen, Layout and design

  • Bente Sverdrup, Karoline, Jørgen, Sustainability reporting

  • Mitra Hagen, Investor Relations

  • Karen-Elise Berg Christoffersen and Hege Aaser, Financial statement/Accounting

  • Birgitte Kjersem Lund and Elisabeth Andersen , Visual and Verbal identity

(From left) Jørgen Kjetil Knudsen, Karoline Weidemann, Christian Haraldsen, Karen-Elise Christophersen, Camilla Block Hellum, Monika Asakskogen and Marie Brudevold.

My role and contrubution:
Overall project manager for the production process, from idea to final electronic reporting format (ESEF) published at the Oslo Stock Exchange and at Gjensidige.com.

Gold for best layout and design

The report won received the first prize for best idea and design in the Farmand award.

All medal winners in the three main classes (Stock Exchange, Non-Stock Exchange and Public) offer reports of a very high level.
It is also positive that more and more participants emphasize sustainability and integrated reporting to a greater extent. These are factors that will be even more heavily emphasized in next year’s competition.

Rapporten innleder med en presis ingress som beskriver selskapets identitet og ambisjon. Dette
danner et godt grunnlag for videre innhold i rapporten. Det er tydelig at Gjensidige har en ambisjon om å være ledende i sitt virke.
Juryen gratulerer Gjensidige med et solid produkt og ser frem til neste års utgave!
— Farmand jury 2022
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