Procurement of brand expertise
Process management of the procurement of parallel framework agreements related to brand strategy, corporate design and marketing communications development in Bane NOR
Reflections
In a design process, it is crucial to define the criteria for what needs to be solved before starting the actual task. The same applies to a procurement process. To assess and evaluate suppliers, applications, and bids, you must know the criteria against which they will be evaluated.
Bane NOR’s procurement team was highly thorough, establishing clear evaluation criteria before publishing the tender documents. This ensured an objective and efficient evaluation process.
– A professional design process in practice!
The Process
The procurement process was conducted in two stages: supplier pre-qualification (Stage 1) and the competitive bidding process (Stage 2). Within this framework, an implementation plan was developed in collaboration with the contract advisor, where the first phase focused on establishing the procurement team, decision-makers, and process.
STAGE 1: IDENTIFY NEEDS AND PREPARE THE COMPETITION
Procurement strategy
Gather supporting documents
Assess needs
Draft qualification and competition documents
Issue invitation to tender
STAGE 2: EXECUTE THE COMPETITION
Evaluate bids
Select supplier, negotiate, and finalize agreements
Assess the competition
Approach
For the most precise description of tasks and scope, clear boundaries were established between the announcements – and to other framework agreements that are professionally adjacent to these.
Date:
March – November 2019
Client:
Bane NOR SF
Industry:
Transport and infrastructure
Project group:
Truels Heming Brodtkorb, Head of Brand
Lise Haakestad, Senior Advisor Brand
Carl Fredrik Olsen, Senior Advisor Brand
Annelin Ottesen, Procurement Manager
Result
Back row, from left: Lise Kristin Haakestad, Carl Fredrik Olsen, and Truels Heming Brodtkorb, Bane NOR.. Front row, from left: Birgitte Feginn Angelil, CEO of Creuna; Torild Lid Uribarri, Executive Vice President for Communication and Public Affairs at Bane NOR; Bettina Therese Rognås Ellefsen, Client Manager at Creuna. Photo: Kampanje
My role and contrubution:
Manage the process, define and coordinate requirements, and ensure alignment with organizational needs in collaboration with the internal branding team, the project steering group, and resource teams. Establish clear distinctions between parallel tenders for precise task and scope definitions. Coordinate stakeholder inquiries, prepare negotiations, and contribute expertise to ensure effective procurement.
